Gamebreak! is a chocolate bar that’s meant to be shared with families and friends. The packaging takes a unique spin on what it means to share a bar of chocolate with someone by turning into a game board where one can play a game of tic-tac-toe for a chance to win the winner’s piece (an extra piece of the snack). The goal was to create fun and inviting packaging that would attract people looking for some friendly competition (and delicious chocolate!).