Barilla is a brand for creatives, both in the kitchen and in the art gallery. The campaign highlights different ways artists can use Barilla pasta outside the kitchen to unleash their creative freedom. For this project, we were to pick a brand that wants to increase their sales through a targeted campaign via social media. The goal was to increase the inclusion of niche audiences into their sales, so we were tasked with finding a niche audience and incentivizing interaction between them and the brand.